The increasing popularity of fitness activities, such as aerobics, running, weight training, and yoga, along with an increase in the number of women participating in fitness and sports-related activities and surging memberships in gyms and health clubs, is driving the demand for athleisure products.

Influenced by health and wellness trends, a growing number of consumers around the world have been engaging themselves in at-home and outdoor physical activities to improve health and well-being. This factor has propelled the demand for sports apparel, which is usually made from highly absorbent material and provides comfort.

Moreover, celebrity endorsements, international sporting events, social media influence, and government initiatives and campaigns such as #FitIndia (by the Government of India) have been encouraging consumers to participate in fitness and sports activities, leading to more spending on athleisure products across the world.

This 'Athleisure' trend has led a growing number of consumers to seek out sports apparel, and increased consumer spending on fitness apparel as a fashion statement contributes to the appeal of sportswear.

Trade Analysis:

The global athleisure market size was estimated at USD 358.07 billion in 2023 and is projected to grow at a CAGR of 9.3% from 2024 to 2030.

The growing enthusiasm for sports and outdoor recreational activities among the young population is expected to drive up the demand for athleisure. A key factor contributing to this trend is the increasing awareness of fitness and health, which is boosting the need for comfortable and stylish clothing.

Rising health and self-consciousness and a desire to lead active lifestyles and appear fit are encouraging consumers to incorporate sports and fitness activities into their daily routines. This increased participation has led to a change in market dynamics, resulting in an increased demand for athleisure products.

Additionally, the availability of sports apparel with enhanced properties such as moisture management, temperature control, and other performance-boosting characteristics that prevent discomfort and potential injury has captured the interest of consumers who are willing to pay more for such additional benefits.

Moreover, the combination of casual and athletic designs has led to a growing demand for sports apparel that can be worn casually.